The emperors of chocolate: inside the secret world of Hershey and Mars.
Its been a while, but I remember you could buy the peanut butter in a jar by itself.
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Finally, the colors of the candy coating were designed to coordinate with the color of the Reese's package.
Hershey accepted the offer, and with the film's blockbuster success its product sales dramatically increased, perhaps as much as 300%.
A deliciously unmistakable Reese's Peanut Butter taste in a crunchy candy shell.
I know some people who just love the peanut butter by itself.
They also get really hard in ice cream.