Tonio skits snapchat - VidCon 2017: Facebook Boosts Presence at YouTube

In a rollout timed for the convention, Facebook will launch VidCon-themed masks and frames in the Facebook Camera and in Facebook Live to let users layer stickers and images on top of photos and video.

At VidCon, which runs June 21-24 at the Anaheim Convention Center, Facebook is sending a team of execs to the event to proselytize the platform.

This year the Google-owned video giant will stage its on Wednesday, June 21.

Clery acknowledged that Facebook has only just started its advertising revenue-sharing programs, something YouTube has offered for years.

Other media and tech companies, too, are trekking to VidCon to promote themselves to creators, industryites and fans.

For Facebook, VidCon is increasingly a place where its top-tier creator talent to shine.