Letting customers know who you are allows them to connect with you and want to join your brand community, working their way to loyal brand advocates.
As a matter of fact, it is considered that Galliano had revolutionized Dior more through his advertising campaigns than through his designs.
You can only convert and use the points during these special events.
Along with that, the New Look brought back the spirit of haute couture in France as it was considered glamorous and young-looking.