Most of the nominees and awards for actresses and videos are from companies associated with Kuki.
A lot of times these women don't have a choice - it's life or death.
For a time it sponsored a fan vote based competition called the Adult Video Grand Prix or Grandprix which gave awards in various categories.
Nagasawa's performance in received both a and a for Best Supporting Actress.
She used the remaining 100 Kenyan shillings she had in her wallet and took a bus to the city centre, where she looked for the first man who would pay to have sex with her.
There is less slut-shaming than before.
Until recently there was no data to indicate how many young Kenyan women are involved in sugar relationships.
What resulted was one of the most effectively hilarious films in recent memory.